Six steps. You go first.
Answer three questions yourself at each step, then let Claude push.
The steps are the IDEATE Method by Cohen, Pool and Neck. The method in detail.
One real hunch, all the way to a test.
Many franchisees are cash-poor at exactly the moment the pre-sale should start, so Sneeze It fronts the media budget and its own fee, then recovers both from founding membership collections on an agreed schedule.
Must be true: founding membership contracts are enforceable, assignable receivables.
“This turns a marketing agency into an undercapitalised subprime lender to the single worst credit class in franchising.”
Cheapest test this week“Do not lend anything yet. Call the five to ten franchisors you already work with and ask one question: will you … withhold from franchisee rebates a pre-sale advance we fund for your new locations?”
Bigger than anyone would have pitched, then argued against, before a dollar was spent.
Claude output from a real board, excerpted. Nothing is reworded; cuts are marked …
Every board, right where you left it.
Come back tomorrow or next week. Delete a board and it is gone.
Your boards are seen by you and the Sneeze It team, nobody else. What you type goes to Anthropic's Claude API only when you ask Claude, and API data is not used to train its models.
Why not just book a whiteboard session?
Every idea gets a score from your people, so the loudest voice stops winning.
Any idea climbs three rungs in scope, with what would have to be true at each.
Each finalist meets its strongest objection while it is still cheap to hear.
Not a photo of a whiteboard. The cheapest test you can run this week.